Marketing is tricky business made complex with new technology. We can show you a few tricks in the trade
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Your consumer is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, but not the hard sell. 66 percent of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial.
People are looking for a local business or considering going to a local store for a product. Getting your physical business in their consideration right in that moment is critical. “Near me” searches have doubled and 82 percent of smartphone users say they use search to find local businesses.
Someone is ready to make a purchase and could use some help deciding what or how to buy. You can’t assume they’ll seek you out, so be there with the right information and you may just seal the deal. 82 percent of smartphone users consult their phone while in a store.
These are the “how to” moments when people want help with getting things done or trying something new. Searches related to “how to” on YouTube are growing 70% year-over-year. Every mobile search provides information about the customer's intent and how to offer valuable help. And it's on mobile, so you get customer context too: time, location, and proximity.